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Then, undoubtedly were news releases all about the awards. The 1999 E&Y award which was of course a prestigious one. Another one was the World Economic Forum award (the biggest humbug of them all, for my part!). But all worthy news stories that would have to be exploited. What did some toxins might cost my opportunity. Zilch. You treat journalists with respect and honesty; they will trust you, too. Bad eggs end up being ignored.
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Good pr cost money. A professional public relations firm could easily empty your pockets $10,000 or more every four weeks. Most website owners don't have that sort of cash to dole out just you will find good public relation.
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